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Win a pair of DVF sunglasses and do some good too

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Photo by Jane Kratochvil/Coup d'étage

Photo by Jane Kratochvil/Coup d’étage

Diane von Furstenberg and VSP, the largest non-profit vision benefits company, are working together to give free eye care using a Pinterest campaign.

VSP will donate up to 1,000 certificates for eye exams and glasses — one per repin from its #PinToGiveAndGet board — to youth in need through the New York City Mission Society, a charity chosen by DVF. Each giveaway is valued at $385, which will total up to a $385,000 donation.

“We’ve been following what other brands are doing on Pinterest and we saw a lot of brands dabling in Pin It To Win It and Pin To Give,” Julie Berge, VSP senior PR specialist, told Mashable. “Being a not-for-profit, and our ability to provide eye exams, we thought Pinterest would be a fun platform to experiment with, and it’s a space we thought we could make a big impact.”

There’s something in it for you if you repin from the #PinToGiveAndGet board besides doing good. Participants will be entered to receive one pair of DVF sunglasses each week and one $500 gift card to be used on dvf.com.

The campaign, which launched last month, will run through Jan. 31.

Diane Von Furstenberg Spring Summer 2013

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Photo by Jane Kratochvil Photography

Diane Von Furstenberg presented her spring/summer 2013 collection at New York Fashion Week earlier today and showed the fashion world that color blocking is here to stay for the upcoming warm weather season. A big trend for Fall 2012 which is continuing in Spring 2013, color blocking dominated Diane Von Furstenberg’s spring 2013 looks on the runway at The Theatre in Lincoln Park.

The runway was intricately decorated with metallic doves hanging from the celling and lining the double runway. One thing that really stood out to us about the show was Diane’s partnership with Google. Model’s went down the runway wearing Google Glass, a technology that allows it’s user to interact with a computer or a smartphone using a device, engineered to be worn like glasses. While the technology is cool, I thought it took the focus away from the clothing, rather than complementing the looks, or showing off a way for them to be worn in a particularly fashionable way.

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