Sofitel Luxury Hotels has commissioned Karl Lagerfeld to design the emblem of the new Sofitel So Singapore. The emblem will symbolise the hotel’s new and original style, unique to Sofitel So Singapore, and appear on a range of exclusive objects available for clients during their stay.
Fashion designer, photographer, publisher, illustrator and film director, Karl Lagerfeld has created a universe in which every line is perfectly under control, each detail of absolute importance.
“I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels’ ambitions with regard to excellence and elegance. His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept,” said Robert Gaymer-Jones , CEO of Sofitel Luxury on the partnership.
Building on the time-honored establishment of Sofitel Luxury Hotels and their unique brand blueprint that combines French luxury with the essence of local tradition, Sofitel So is the ‘designer hotel’ label featuring trendy hotels in contemporary locations, with a focus on the destination.
