The season 8 Project Runway winner Gretchen Jones has debuted her S/S 2013 collection. The collection pays homage to American folk singer and human rights activist Joan Baez’s album “Any Day Now,” comprised of only Bob Dylan songs, as well as Joan Didion’s essay “Where the Kissing Never Stops,” in the book Slouching Towards Bethlehem. By bridging together romantic and minimalist silhouettes with architecturally inspired textiles and tailoring, Jones introduces an early folk reinterpretation of classic bohemian femininity.
Over 70% of the collection is made from ethical and natural materials. By working primarily with leather, silk, wool, linen, bamboo, organic cotton, wood, brass and gemstones, Jones maintains a connection to the rustic and artisanal. “I’ve incorporated organic cottons and worked with an amazing company, Indigo Handloom, who works with off-the-grid weavers in India. My custom prints are still digitally printed to reduce water waste and I continue to and will always support domestic production,” Jones said in a statement.
Gretchen Jones is produced domestically and aligned with Save the Garment Center, an NYC-based organization that supports local craftspeople and ethical business practices. The collection retails from $200 – $700 and is available online soon at www.gretchenjonesnyc.com.