70-year-old design extraordinaire, Betsey Johnson caused a whole lot of hubbub on 34th street yesterday, as she publicly staged a window display promoting her new dress line at Macy’s Herald Square in New York City. Betsey sired up so much attention, that an ambulance actually collided with another motor vehicle on 34th street.
The event was super fun, and drew a crowd of lots of Betsey Babes decked out in Betsey dresses from past and present. Betsey, along with her assistant Brandon Aldrige and the folks at Steve Madden decked out the windows with her new dresses manufactured by The Levy Group, Betsey jewelry and M&J Bridal Salon tiaras. Betsey painted faces on manikins and also painted “ Lipstick, Diamonds, Champagne, Rock and Roll” on the wall behind her display. Betsey also brought her granddaughter, Layla along for the ride, for what proved to be a very adorable three hours.
The new line, which is available at betseyjohnson.com, Macy’s, Nordstrom and other fine retailers, looks great–my favorite dress is an update to her old Film Noir dress, and is adorn with a butterfly print, but the dress is also available in black.
Betsey will be back at Macy’s in May to do another public appearance and meet and greet with her fans–needless to say, we’re really looking forward to that.
Check out our full video from the event: